When you join the Academy, you get more than information—you get my experience, my proven step-by-step system, and the personal support to help you launch the right way from day one.
This isn’t theory. You get the real-world lessons I’ve learned from running my own beef jerky brand.
A clear, step-by-step process that takes you from idea to launch without the confusion or guesswork.
You’re not doing this alone. I’m here to guide you, answer questions, and help you move forward with confidence.
Inside the Beef Jerky Academy, you’ll get access to the same core modules I’ve used to build my own brand of beef jerky from the ground up. These modules walk you through every stage of the process—branding, labeling, packaging, pricing, sales, marketing, retail, wholesale, events, and more. Each module is practical, straightforward, and focused on helping you launch and grow your brand with confidence.
Module 1 — Why Beef Jerky Works
Learn why jerky is such a powerful product to build a business around. We break down demand, profit margins, and the seven income streams so you can see exactly how the numbers work in your favor. By the end of this module, you’ll know why jerky is a smart, flexible vehicle for a side hustle or full-time business.
Module 2 — Laying the Foundation
This module helps you get clear on what you want from your jerky brand and how to set it up the right way. You’ll define your goals, understand your business model, and see how to start without handling production yourself. We also walk through simple startup budgeting and basic legal setup so your foundation is solid from day one.
Module 3 — Building Your Brand
Here, you turn “jerky” into a real brand people remember. We cover choosing a name, creating a logo, designing your label, and shaping your brand story and voice. You’ll learn how to be consistent across your bags, booth, apparel, and online presence so your brand looks and feels professional everywhere.
Module 4 — Seven Income Streams
This module shows you how jerky can pay you in multiple ways—not just one. We walk through markets, events, retail, wholesale, fundraising, online sales, and private label, explaining how each stream works and when to use it. You’ll see how to layer these streams over time to build a stable, scalable business.
Module 5 — Farmers & Green Markets
Learn how to make farmers and green markets your launchpad. We cover booth setup, branding, sampling, and simple sales scripts that help you connect with customers and move product. This module shows you how to turn a basic market table into a strong local brand presence and a steady weekly income.
Module 6 — Events
In this module, you’ll learn how to use festivals, fairs, car shows, and other events to generate big sales in a short amount of time. We cover inventory planning, staffing, sampling at scale, and event-only offers that drive volume. You’ll walk away with a clear plan for making the most of every event you book.
Module 7 — Retail
This module teaches you how to get your jerky on shelves in local stores. You’ll learn how to approach owners, present your product, use consignment strategically, and set up simple systems for restocking and relationships. We focus on practical steps that turn “I’d love to be in stores” into real retail accounts.
Module 8 — Wholesale
Learn how to make the jump from single locations to bigger accounts. We’ll cover where wholesale works best, how to price and structure your offers, and what larger buyers are looking for. This module shows you how to build reliable, repeat wholesale orders without overcomplicating your operation.
Module 9 — Fundraising
In this module, you’ll see how to partner with teams, schools, and organizations to run profitable fundraisers using your jerky. We walk through how to pitch the idea, structure the pricing, and provide simple tools that make selling easy for them. Done right, fundraising brings in bulk orders and introduces your brand to hundreds of new households at once.
Module 10 — Bag Label Partnerships
Here you learn how to put other people’s logos on your jerky and turn their audience into your customers. We cover where private label and co-branding work best, how to pitch the concept, and how to price and deliver these projects. This module helps you become a “brand builder,” not just a snack vendor.
Module 11 — Online Store
This module walks you through setting up a simple, effective online store so customers can order 24/7. We focus on Shopify, product pages, photos, checkout flow, and basic email/SMS follow-up. You’ll learn how your online store ties all your channels together and creates repeat business beyond markets and events.
Module 12 — Scaling Your Business
Once you’re making sales, this module shows you how to turn momentum into stability and growth. We cover weekly rhythms, repeat customers, channel expansion, and smart inventory planning. The goal is to help you move from “random good days” to consistent, predictable sales.
Module 13 — Managing Your Business
In this module, you’ll learn how to keep your jerky business organized without needing an MBA. We talk about tracking sales by channel, budgeting profits back into inventory, organizing contacts, and staying compliant. You’ll walk away with simple systems that make your business feel real and manageable.
Module 14 — Expanding Your Brand
This module is all about growing on purpose—not just chasing every idea. We cover adding new flavors, new bag sizes, and new partnerships while protecting your margins and brand focus. You’ll see how to test, refine, and expand in ways that actually move your business forward.
Module 15 — The Road Ahead
The final module zooms out and helps you see the bigger picture of where your jerky brand can go. We talk about long-term opportunities, realistic timelines, and the mindset it takes to keep going when things are slow or challenging. You’ll leave with a clear sense of what’s possible over the next year and beyond—and how to keep taking the next right step.
This is a great opportunity—and beef jerky makes it even better. Before you dive in, it helps to understand why this product is such a strong foundation for a business. Here are just six of the many reasons why building a jerky brand is a smart move.
Jerky can be sold in seven different ways—markets, events, retail, wholesale, fundraising, online, and private label—giving you flexibility and stability.
High-protein snacks are exploding in popularity, and jerky sits at the center of that trend. It sells everywhere—markets, stores, events, gyms, and online.
With retail prices around $10–$12 a bag, it’s one of the few food products where small brands can make 40–50% margins consistently.
You don’t need a kitchen, equipment, or special licensing. You can start with 50–100 bags and grow at your own pace.
Because Master Beef Jerky handles production through a USDA-approved facility, you get a consistent, compliant product without needing to make the jerky yourself.
Whether you want weekend markets, part-time income, or a full-time business, jerky adapts to your goals and lifestyle.
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